November 2020 Newsletter
Here are your updates for November from Serve Coffee plus an impact opportunity for Guatemala.
This time of year, our customers are looking for something special to share and enjoy. We have options for those looking for a gift someone can enjoy everyday and for coffees to differentiate your café.
For those of you at home
“The pandemic has hit Starbucks and other breakfast-centric restaurants hard. With more people working and learning from home, many customers are no longer stopping by a cafe as part of their morning routine. In addition, the company’s concentration in urban locations has been a headwind, while store closures have upended its position as the “third place” for consumers, after their homes and offices.’ (Barron’s on Starbuck’s earnings.)
So, what does this mean for you? With cafes closing, finding great coffee can be much more difficult. Get freshly roasted, award winning coffees delivered to the home café of you or the coffee lover in your life with the Serve Coffee Subscriptions.
- Single origins – Explore the world of coffee
- Each top growing region – Africa, Asia, and the Americas
- Variety of varietals – Bourbon, Catuai, Caturra, Pacamara…
- Processing methods – Washed, Honey, Natural, Wet Hull
- Award winning and high scoring coffees
- Classic blends – Familiar favorites
- Blends of our direct trade coffees
- Dark
- Medium
- Don’t have to think about it, grind and brew coffees
- Regular and gift subscriptions available
- For you, both ongoing and prepaid for 3, 6, and 12 months.
- As a gift, 3, 6, and 12 months
- Both Single origin and Blend options are available
You may have to stay home and work via teleconference, but you can still enjoy great coffee.
These subscriptions are also a great gift that can be enjoyed and remembered every day.
For café owners and roasters
The pandemic has caused unprecedented change and upheaval to the coffee industry. As the article above stated, you are already having to adapt to the new normal.
As a result, if you are looking for:
- Distinctive coffees for your café and customers
- Controlling costs with less than bag quantities
- Managing your inventory and COGS target
- Direct trade relationships
Contact us to discuss sourcing options.
Impact at Origin – Hurricane Eta, Guatemala
While we in the U.S. were having our election earlier this month, Hurricane Eta struck Nicaragua then dropped torrential rain in Honduras, El Salvador, and Guatemala before ultimately hitting the U.S. General information on Hurricane Eta can be found in this article from Sprudge. Footage of the flooding in Pena Blanca, Honduras, where Beneficio San Vincente is located, showed high water mark was half way up the first story window.
We expect to have other Matthew 25 opportunities in the future, but for now, aid can get to our growers in Guatemala through our import partner, Onyx Coffee importers. If you are interested in contributing to the Onyx GoFundMe campaign now, you can find out more here.
Thanks,
Serve Coffee
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